# Leonardo.Ai: what's new, verdict & setup

Canonical: https://theagenticweekly.com/tools/leonardo-ai · First covered by us (no vendor release date published): 2026-10-25 · Last verified: 2026-10-25 · Evidence: Reported (not run by us) · Vendor: Leonardo.Ai · Official site: https://leonardo.ai/

> Image and video creation platform with a free tier, four individual plans, team seats and API pay-as-you-go.

## Verdict

**Image and video creation platform with a free tier, four individual plans, team seats and API pay-as-you-go.**

Good for:
- Creators who want many models in one subscription
- Teams that want shared token pools and private generations

Skip if:
- You need unlimited generations on every model (relaxed mode covers selected models only)
- You want free-tier images to stay private (Free creations are public)

Status: Reported. Written from official release notes and docs; we have not run this release ourselves.

Pricing: Official page, dated. Read from leonardo.ai/pricing on 2026-10-25. Yearly billing is up to 20% off; the monthly prices are quoted here. (checked 2026-10-25)

## Best for

- [Best AI tool for images](https://theagenticweekly.com/best/image-generation) (#-): Image, video and design platform with 80+ models and a free daily token allowance.

## Key facts

Leonardo.Ai's pricing page lists Free ($0, 150 fast tokens a day), Essential ($12 a month, 8,500 tokens), Premium ($30, 25,000 tokens, unlimited relaxed image generation on selected models) and Ultimate ($60, 60,000 tokens, plus relaxed video on selected models), team plans at $24 and $48 per seat, and pay-as-you-go API access. It says paid subscribers own the images they generate.

- License: Proprietary
- Platforms: Web, Android and iOS (per its schema data)
- Pricing model: Freemium with subscriptions and pay-as-you-go API
- Free tier: Free: 150 fast tokens a day, auto model only, public creations
- Paid plans: Essential $12/month; Premium $30/month; Ultimate $60/month; team Starter $24 per seat and Growth $48 per seat (shared token pools); pay-as-you-go API; prices exclude tax
- How to start: Open leonardo.ai and start on the Free plan to use the daily tokens.
- Catalog entry: facts read from the vendor's pages on 2026-10-25. We do not track release notes for this entry.

## How to set it up: Get started with Leonardo.Ai

These steps come from the vendor's own pages as read on 2026-10-25. We have not run Leonardo.Ai.

1. **Get access.** Open leonardo.ai and start on the Free plan to use the daily tokens.
2. **Check the limits and costs first.** Free: 150 fast tokens a day, auto model only, public creations. Paid: Essential $12/month; Premium $30/month; Ultimate $60/month; team Starter $24 per seat and Growth $48 per seat (shared token pools); pay-as-you-go API; prices exclude tax. Read from leonardo.ai/pricing on 2026-10-25. Yearly billing is up to 20% off; the monthly prices are quoted here.

## Pros and cons

Pros:
- Free daily tokens
- Relaxed generation after tokens run out on eligible models

Cons:
- Third-party models always use tokens
- Free-tier image rights differ from paid (Leonardo.Ai holds usage rights, you get a commercial licence)

## Alternatives

- [Midjourney](https://theagenticweekly.com/tools/midjourney): Image (and video) generation with the alpha.midjourney.com web app.
- [Krea](https://theagenticweekly.com/tools/krea): Creative AI suite for images, videos and upscaling; Free plan with 5,000 units a month.
- [Ideogram](https://theagenticweekly.com/tools/ideogram): AI image generator with Plus, Pro and Team plans, pay-as-you-go credits at 1 cent each, and an API.
- [FLUX (Black Forest Labs)](https://theagenticweekly.com/tools/black-forest-labs): Black Forest Labs' FLUX image models, available through an API with per-image pricing; the flux GitHub repository is Apache-2.0.
- [Freepik AI](https://theagenticweekly.com/tools/freepik): Stock library with AI suite and credit plans; credits valid for 1 year.
- [Recraft](https://theagenticweekly.com/tools/recraft): Text-to-image model and design platform for photorealism and vector output; V4.1 Flash is listed as the latest model.
- [ChatGPT](https://theagenticweekly.com/tools/chatgpt): OpenAI's assistant for chat, writing, images, voice and agent-style work.
- [ComfyUI](https://theagenticweekly.com/tools/comfyui): Node-graph engine for local and cloud image, video, audio and 3D generation.
- [Runway](https://theagenticweekly.com/tools/runway): AI video and creative suite with an MCP server, Agent, and many partner models.

## FAQ

### What is Leonardo.Ai?

Leonardo.Ai's pricing page lists Free ($0, 150 fast tokens a day), Essential ($12 a month, 8,500 tokens), Premium ($30, 25,000 tokens, unlimited relaxed image generation on selected models) and Ultimate ($60, 60,000 tokens, plus relaxed video on selected models), team plans at $24 and $48 per seat, and pay-as-you-go API access. It says paid subscribers own the images they generate.

### Is Leonardo.Ai free?

Free: 150 fast tokens a day, auto model only, public creations. Paid: Essential $12/month; Premium $30/month; Ultimate $60/month; team Starter $24 per seat and Growth $48 per seat (shared token pools); pay-as-you-go API; prices exclude tax. Read from leonardo.ai/pricing on 2026-10-25. Yearly billing is up to 20% off; the monthly prices are quoted here. Checked 2026-10-25; prices change, so confirm on the vendor's page.

### What license is Leonardo.Ai under?

Its license: Proprietary. Read from the project's own pages on 2026-10-25.

## What we have not verified

- Release date (none published on the pages we read; the date shown is the day we first covered this entry)
- Output quality by model (not tested)
- Token cost per generation

## Sources

- [Leonardo.Ai pricing](https://leonardo.ai/pricing/) (fetched 2026-10-25)

## How to cite

Agentic Weekly, "Leonardo.Ai: what's new, verdict & setup", last updated 2026-10-25, https://theagenticweekly.com/tools/leonardo-ai

Keep the Reported or Tested label when you quote the verdict.
