# Luma: what's new, verdict & setup

Canonical: https://theagenticweekly.com/tools/luma · Released: 2026-10-23 · Last verified: 2026-10-25 · Evidence: Reported (not run by us) · Vendor: Luma AI · Official site: https://lumalabs.ai/

> AI video and image studio with its own Ray models and now Kling 4.0, all in one project board.

## Verdict

**A good pick for creators who want several video models in one workspace; Ray 3.2 launched on June 9, 2026, so check which models are live on your plan.**

Good for:
- Video creators who want to switch models per shot
- Studios that need HDR and EXR outputs for post production
- Developers who want a video-generation API

Skip if:
- You want pay-as-you-go pricing; plans are credit-based
- You need unlimited generations; plans cap monthly credits

Status: Reported. Written from official release notes and docs; we have not run this release ourselves.

Pricing: Official page, dated. Plan prices read from lumalabs.ai/pricing on 2026-10-25. Credit cost per clip varies by model and was not verified. (checked 2026-10-25)

## Best for

- [Best AI tool for video](https://theagenticweekly.com/best/ai-video) (#1): Multiple video models in one board, plus professional outputs like EXR and keyframe control.

## What's new

Luma added Kling 4.0 for every customer on Oct 23, next to its own Ray 3.2 model, which offers up to 16 keyframes per clip, 16-bit EXR export and a new API.

- Oct 23: Kling 4.0 is now in Luma for every customer, aimed at fast action and big camera moves, with text-to-video and image-to-video in 16:9, 9:16, 1:1 and 21:9.
- Ray 3.2 (announced June 9, 2026): frame-level control with up to 16 keyframes in one clip, up to 20-second 1080p clips, native HDR and 16-bit EXR export.
- Ray 3.2 adds expressive facial performance tracking for up to eight faces and a Reframe tool to change aspect ratio, extend the frame or replace a background.
- Ray 3.2 is also available as an API for the first time, according to Luma.

## How to set it up: Try Kling 4.0 inside Luma

Steps come from the vendor's own pages or docs. We have not run them ourselves.

1. **Open a board.** Per Luma's post, open the board for your project in Luma, or start a new one.

```
https://lumalabs.ai/
```
2. **Choose the model.** Pick Kling 4.0 for the shot that needs more movement and describe the shot, or start from a still of your talent or product.
3. **Judge and refine.** Review the take and refine it in the same board next to the rest of the cut.

## Pros and cons

Pros:
- Several video models in one workspace
- Keyframe control and EXR export aimed at professionals
- API available for Ray 3.2

Cons:
- Credit-based plans (Plus $30, Pro $90, Ultra $300 per month); credits per clip vary by model
- Ray 3.2 announcement carries no date on the page
- Vendor claims only; we did not generate any video

## Alternatives

- [Runway](https://theagenticweekly.com/tools/runway): AI video and creative suite with an MCP server, Agent, and many partner models.
- [Kling AI](https://theagenticweekly.com/tools/kling): AI video and image generator whose latest model is Kling 4.0.
- [ComfyUI](https://theagenticweekly.com/tools/comfyui): Node-graph engine for local and cloud image, video, audio and 3D generation.
- [Descript](https://theagenticweekly.com/tools/descript): AI video and audio editor where you edit by editing text; Free plan, paid plans measured in media hours and AI credits.
- [HeyGen](https://theagenticweekly.com/tools/heygen): AI avatar video with a Free plan and paid tiers at $29, $49 and $149 a month.
- [invideo](https://theagenticweekly.com/tools/invideo): AI video editor with agents; plans at $10, $30 and $75 per seat a month billed annually.
- [OpusClip](https://theagenticweekly.com/tools/opus-clip): Turns long videos into shorts and posts to social platforms; Free forever plan.
- [Pika](https://theagenticweekly.com/tools/pika): AI creative platform with a free plan and monthly tiers at $10, $35 and $95.
- [Synthesia](https://theagenticweekly.com/tools/synthesia): Business video platform with AI avatars in 140+ languages and a free credit allowance.

## FAQ

### What is Kling 4.0 in Luma?

Luma added Kling 4.0, a video model for fast action and big camera moves, for every Luma customer on Oct 23, 2026.

### What is new in Ray 3.2?

Up to 16 keyframes per clip, up to 20-second 1080p clips, HDR and 16-bit EXR export, face performance tracking and an API, per Luma's announcement.

### How much does Luma cost?

Luma's pricing page (fetched Oct 25, 2026) lists Plus $30/month for 10,000 credits, Pro $90 for 40,000 and Ultra $300 for 150,000, with yearly billing of $300, $900 and $3,000. Clip costs vary by model and length.

## What we have not verified

- Video quality (not tested)

## Sources

- [Kling 4.0 in Luma (Oct 23, 2026)](https://lumalabs.ai/news/kling-4-in-luma-ai-video) (fetched 2026-10-25)
- [Introducing Ray 3.2](https://lumalabs.ai/news/introducing-ray-3-2) (fetched 2026-10-25)
- [Luma pricing](https://lumalabs.ai/pricing) (fetched 2026-10-25)

## How to cite

Agentic Weekly, "Luma: what's new, verdict & setup", last updated 2026-10-25, https://theagenticweekly.com/tools/luma

Keep the Reported or Tested label when you quote the verdict.