Agentic WeeklyGet the weekly
Luma AIReported

Luma: what’s new and our verdict

AI video and image studio with its own Ray models and now Kling 4.0, all in one project board.

Official site

Release Ruler for Luma: marked at its Reported release date on the timeline of every AI model we track.

At a glance

Evidence
Reported
Released
Oct 23, 2026
Last verified
Oct 25, 2026
Pricing
Official page, dated
Best for
video

Evidence and ranking

Evidence behind this verdict

  1. Sources read3 cited sources, latest fetched Oct 25, 2026. (done)
  2. Facts re-checkedLast verified Oct 25, 2026. (done)
  3. Not run by us yetWe have not run it, so this is labelled Reported. (not done)

Where we rank it (editorial)

Editorial picks, not benchmark scores. How we rank.

Pricing: Plan prices read from lumalabs.ai/pricing on 2026-10-25. Credit cost per clip varies by model and was not verified. (checked 2026-10-25)

Our verdict

A good pick for creators who want several video models in one workspace; Ray 3.2 launched on June 9, 2026, so check which models are live on your plan.

Good for

  • Video creators who want to switch models per shot
  • Studios that need HDR and EXR outputs for post production
  • Developers who want a video-generation API

Skip if

  • You want pay-as-you-go pricing; plans are credit-based
  • You need unlimited generations; plans cap monthly credits

Status: Reported. This write-up is based on official release notes and docs; we have not run this release ourselves yet.

Best for

  • Best AI tool for video: Multiple video models in one board, plus professional outputs like EXR and keyframe control.

What’s new

Luma added Kling 4.0 for every customer on Oct 23, next to its own Ray 3.2 model, which offers up to 16 keyframes per clip, 16-bit EXR export and a new API.

  • Oct 23: Kling 4.0 is now in Luma for every customer, aimed at fast action and big camera moves, with text-to-video and image-to-video in 16:9, 9:16, 1:1 and 21:9.
  • Ray 3.2 (announced June 9, 2026): frame-level control with up to 16 keyframes in one clip, up to 20-second 1080p clips, native HDR and 16-bit EXR export.
  • Ray 3.2 adds expressive facial performance tracking for up to eight faces and a Reframe tool to change aspect ratio, extend the frame or replace a background.
  • Ray 3.2 is also available as an API for the first time, according to Luma.

How to set it up: Try Kling 4.0 inside Luma

Steps come from the vendor's own pages or docs. We have not run them ourselves.

  1. Open a board

    Per Luma's post, open the board for your project in Luma, or start a new one.

    https://lumalabs.ai/

  2. Choose the model

    Pick Kling 4.0 for the shot that needs more movement and describe the shot, or start from a still of your talent or product.

  3. Judge and refine

    Review the take and refine it in the same board next to the rest of the cut.

Pros and cons

Pros

  • Several video models in one workspace
  • Keyframe control and EXR export aimed at professionals
  • API available for Ray 3.2

Cons

  • Credit-based plans (Plus $30, Pro $90, Ultra $300 per month); credits per clip vary by model
  • Ray 3.2 announcement carries no date on the page
  • Vendor claims only; we did not generate any video

Alternatives and comparisons

  • Runway: AI video and creative suite with an MCP server, Agent, and many partner models.
  • Kling AI: AI video and image generator whose latest model is Kling 4.0.
  • ComfyUI: Node-graph engine for local and cloud image, video, audio and 3D generation.
  • Descript: AI video and audio editor where you edit by editing text; Free plan, paid plans measured in media hours and AI credits.

See all alternatives to Luma

FAQ

What is Kling 4.0 in Luma?

Luma added Kling 4.0, a video model for fast action and big camera moves, for every Luma customer on Oct 23, 2026.

What is new in Ray 3.2?

Up to 16 keyframes per clip, up to 20-second 1080p clips, HDR and 16-bit EXR export, face performance tracking and an API, per Luma's announcement.

How much does Luma cost?

Luma's pricing page (fetched Oct 25, 2026) lists Plus $30/month for 10,000 credits, Pro $90 for 40,000 and Ultra $300 for 150,000, with yearly billing of $300, $900 and $3,000. Clip costs vary by model and length.

What we have not verified

  • Video quality (not tested)

Sources

Last verified · Agentic Weekly

Part of the week of Oct 19, 2026 archive.

  • Descript: AI video and audio editor where you edit by editing text; Free plan, paid plans measured in media hours and AI credits.
  • HeyGen: AI avatar video with a Free plan and paid tiers at $29, $49 and $149 a month.
  • invideo: AI video editor with agents; plans at $10, $30 and $75 per seat a month billed annually.

How to cite this page

Agentic Weekly, "Luma: what's new, verdict & setup", last updated 2026-10-25, https://theagenticweekly.com/tools/luma

Keep the Reported or Tested label when you quote a verdict. Plain-text version: https://theagenticweekly.com/tools/luma.md. More for AI assistants: /ai, /tools.json, /llms.txt.